Habit Cosmetics

Aja Frierson created Habit in 2013 because within thernclean beauty space, she saw lots of brands doing one or two things really well,rnbut no one offering everything she was looking for in all in one brand. WithrnHabit, Aja's goal was to create amazing clean makeup and offer value in 4rndifferent ways:

- Toxin-free,rnvegan and cruelty-free formulations

- Multi-tasking formulas (because we're all busy andrnour products should do more than one thing) with skincare ingredients (our nailrnpolish contains Myrrh extract to improve nail strength)

- Sustainable packaging, and speaking to that: we'rernthe only makeup brand using post-consumer plastic packaging, plus FSC-certifiedrnpaperboard boxes, while with our full-size polish, we limit the plastic we dornuse as much as possible by using a bamboo over cap.

- Trend-relevant yet wearable colors curated by arnformer fashion industry colorist

We believe that getting ready should be toxin-free,rnguilt-free, fun and easy. And we believe that the wellness movement is forrneveryone. Habit is clean beauty for colorful people.