Getting down to who rules the new world of digital marketing, influencer marketing has taken the upper hand. The difference in the approach today is that the brands are not longer dependent on the ‘Adverts’ type of marketing. In turn, they are engaging influence – an individual, who has followers, who will be interested in content created by this influence – to promote their message using more real and thus truthful world approach. This change in the marketing environment is greatly transforming the way firms interact with their customers. I came across influencer marketing as one of the best marketing strategies, as it is quite real and close to people; much different from advertised methods.