Search Engine Marketing (SEM)

# SEM stands for Search Engine Marketing. It’s a way for businesses to get found online through search engines like Google. With SEM, companies can purchase ads that show up alongside or above organic search results when people search for keywords related to their products or services. The ads are designed to catch the eye of searchers and drive them to click through to the company’s website. SEM is a form of paid advertising, so businesses only pay when people click on their ad.